We now have over 2 billion iOS and Android devices on earth, and this will grow in the next few years to well over 3 billion. This kind of scale is unprecedented in the computing industry (there are only 1.6 billion PCs even now), and it tends to break prior assumptions in lots of interesting ways. One of the most interesting stress points for me is in the way that we think about ecosystems. It’s not clear how ‘winner-takes-all’ dynamics work, and it’s not clear how far ecosystems are global. MORE
